The companies that posted LGBT pride advertisements on their social media sites made a conscious effort to celebrate the diversity of their customers while using the momentum of the repeal of DOMA and the month of June for recognizing pride.
Bohemia, NY (PRWEB) July 05, 2013
On July 5, fishbat, one of the nation’s leading social media agencies, discusses how companies used social media to celebrate LGBT pride during the month of June.
According to a June 28th article published by Mashable titled, “YouTube Celebrates Gay Pride With Moving Video Tribute,” YouTube was one of the companies celebrating LGBT pride last month. The network highlighted videos posted by their LGBT contributors to celebrate equality and also created its own video, which made headlines.
The article says YouTube created the video as a tribute to its LGBT users and to inspire conversation under the hashtag #ProudtoLove. The video features some of the most viewed and most inspirational clips of coming out stories, commercials, vlogs and marriage proposals.
However, YouTube was not the only large company celebrating LGBT pride, the article says. MasterCard tweeted out a contest under the hashtag #AcceptanceMatters, while other companies such as the Gap, Ben and Jerry’s, Smirnoff, and Martha Stewart Living all posted LGBT pride and DOMA ruling advertisements on their Facebook pages.
Justin Maas, vice president of client relations at fishbat, one of the nation’s leading social media agencies, says social media has become the news and social media is a great tool to respond to current events. “The companies that posted LGBT pride advertisements on their social media sites made a conscious effort to celebrate the diversity of their customers while using the momentum of the repeal of DOMA and the month of June for recognizing pride.”
Maas also stated, “It’s important that companies stay current with hot topics. Being part of a larger conversation at the right time is what we strive for. Regardless of the topic, contributing content at the right time will aid in getting a company noticed by their customers.”
fishbat, Inc. is an award-winning, full-service Internet marketing company and social media agency. We’re branding experts dedicated to making your business a part of conversations that are already happening. Through social media management, search engine optimization (SEO), web design, and cutting-edge public relations strategies, we can raise awareness of your brand, strengthen your corporate image, and place your business in front of your ideal audience.
Source Article from http://www.prweb.com/releases/doma/socialmedia/prweb10894110.htm
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